Our promotional marketing strategy leveraged a high-value photo shoot produced for both print and digital by a photography studio, featuring custom sets, casting, and props. We repurposed these assets to create engaging video spots in a donut format, showcasing seasonal offers with beautiful typography and stylish minimal animation.

The campaign was a success , with engagement and views surpassing 2 million again on YouTube alone, not counting TV or VOD. Additionally, we achieved a significant milestone in optimizing in-house production, while raising the production visual value, led by me, resulting in savings of approximately $1 million that year.One of my early and favorite projects showcased my ability to blend graphic design, motion graphics, photography, video production, and branding to amplify storytelling in a series celebrating the vibrant travel and food culture of the Caribbean, Central, and South America. From concept to delivery, I handled pre-production, design, animation, and editing, delivering a result that received great reviews and had a significant impact on captivating the franchise's audience. Take a look!